Relentless Energy Drink Freeze is the UK’s most prestigious winter sports event, hosting one of the FIS sanctioned World Cup
Snowboarding contests which is part of a pan-European tour. Now running for its fourth consecutive year, Freeze 2011 remains the
UK's number one après ski party - opening the ski season as well as delivering a world class sports event, an incredible music line-up
and the ultimate alpine shopping experience.
In 2010 Relentless moved up from Official Energy Drink Sponsor to Title Sponsor, changing
the name from Freeze sponsored by LG to Relentless Energy Drink Freeze, completing a year round festival activation and action
sports presence within the UK.
Highlight movie clip of Relentless Energy Drink Freeze 2010. Featuring world class skiers and snowboards with a music line-up to match. The biggest après ski party this side of the alps continues to blow the minds of snow enthusiasts around the country and kick starts the ski season with a weekend to remember.
