Recognising the need for Powerade to become an essential part of any runner’s kit, Sports Vision introduced Powerade Race Ready back in 2009. Race Ready training sessions, promoted through the NOVA database & key media partners, take place ahead of all the Great Runs helping runners to achieve their potential on their road to race day.
Preparation is paramount if you want to perform at 100% when the gun goes on race day. Now in its third year, RACE READY events provide everything you need to set you on your way to a PB. Powerade ION4 Head Trainer Mick Barlow is on hand with top advice on getting the maximum out of your training, the best kit to wear and injury prevention. The Powerade Sports Science Team is also at RACE READY events with hydration tips and strategies, and advice on what to eat in training and before the race.
The initiative, which continues to grow in popularity, provides an ideal environment in which to influence consumers through communication of key product messages and brand experience.
Powerade ION4: 6 Nations Rugby stars in sweat session at Twickenham
